For many years now, Google Adwords has been a great method to get highly targeted eyes on your offers. In this article we will be looking into writing an effective ad copy to get a higher response from your ads.
Be specific in your Adwords ads; that is rule number one and must not ever be violated. If you ever thought about saving time by using an ad copy template – just do not ever do that. Your ads have a target audience, obviously, and so each ad must address them. This is important because you want your customers to get the right message and that can only happen when your copy is not generic in nature. For instance, let’s say you’re selling shirts online and have various types of shirts in the stock, such as, men’s shirts, women’s shirts, full sleeve shirts, half sleeve shirts, etc. You cannot use generic type ads because each ad group is for specific and different keyword phrases. How can this be realistically and easily done? Each ad group will be based on different main keywords, and you’re the only one who can decide how you want to group your keywords. First, this is what Google wants you to do, and if you don’t then you will receive penalties in the form of a low quality score.
You’ll realize better results in all your ad campaigns if you can set yourself apart from the others. One mark of the online marketer is laziness, and there are those who feel that it’s worth it to copy ads used by other PPC marketers. How is it possible to set yourself apart, and be unique, when your ad is exactly like someone else’s. Just never copy them directly; you can take elements or conceptual ideas and that is fine. Copying verbatim will not look completely right to the readers, and your ad will not perform as well. Of course you can be almost lazy and almost copy other ads word for word. It is posdible to experience a low CTR only because the readers could be confused by similar ads and just click on nothing, or someone elses. So we think the best approach is to make everything about you to stand out from the crowd.
Remember that your ad’s formatting is necessary to create the right ad. But it’s easy because the ad is very short; so no misspellings of any kind, grammar mistakes, etc. You probably will not see many, if any, on the front page of the SERPS, but maybe toward the end of the ads you might. It’s rare to see mistakes in ads on the first page because those advertisers know what they’re doing – usually. When you’re working with AdWords, you don’t have a lot of space to experiment. The way you capture attention is with the headline, and that is all the headline is for. So it all works together and must necessarily create a great impression. For example, you should capitalize the first letter of all the words in your ad copy as it makes it look attractive.
We hope the Adwords ad copy tips we’ve discussed will be of good service to you, but do remember that the secret to success with PPC is solid knowledge about the method as well as writing solid ad copy. Take action if you want success; learn all you can about copywriting and just keep writing for your advertising needs – you will be rewarded for your efforts. When you are seeking a wonderful choice for affordable internet marketing, check out WebRankingSEO.com – call (407) 876-5771 or click for more topics regarding Orlando SEO, web SEO and web SEO.
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