How To Use Business Cards To Promote Yourself
Business cards are an important marketing tool for any small business looking to get the word out. It also help legitimized your business. So you should always get unique business cards for your businesses.
Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so typical, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out. That is most related to how your card looks like!
Take advantage of the extra real estate on the other side
Most business owners fail to utilize the backside of their business cards. The back side is prime space to include important facts, offers and information that help sell your company to the holder. Including valuable offers on your business card will make it worth holding on to.
How to get someone to turn over your business card
One small abbreviation added to the front of your cards could double your success rate. P.T.O. (Please Turn Over) lets the holder know there is something of value of the backside, and it would be in their best interest to check it out. Alternatively, you could include “Turn this card over for a special offer” if you have the space for it.
Alternative Uses for Business Cards
Aggressive business card marketing isn’t about handing your business cards out to everyone you see. The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it.
To make your little card stand out, try designing your cards around these alternative uses:
Print something other than a business card on biz card-sized cardstock
You have seen loyalty cards for “buy 10 get one free” offers; why not print one of your own?
Print a frequent buyer card or other promotional offer on a card. The whole card can be a coupon for a free consultation, a discount, or a free gift with purchase.
Remember to include an expiration date on them! Then hand them out to all your customers.
Print a short survey on a card
Offer an incentive for people to return the card to you with the survey answered–they can get a free gift or a discount just for answering a few simple questions. Then give them a new card with your contact information on it.
Other things you might print on this size cardstock include:
- Hangtags
- Nametags
- Tickets to an event; or
- Tiny greeting cards you might attach to a gift basket or other gift.
It’s always nice to handwrite a personal note when using them as greeting cards. A quick “thank you” or “best wishes” goes a long way. Or, announce a special event and enclose the cards with all your outgoing correspondence.
Make your business card a referral card for your organization or club
That will make it easy to invite a prospect to your next meeting or to introduce the organization to them. On the front, print a form to fill in the date, time and location. On the back, include a brief overview of the club. Let members hand them out to potential recruits.
Turn them into appointment cards
On one side, you can print your name, address, phone, fax and email plus your business name and logo. On the other side, leave room to fill in the date and time of your customer’s next appointment.
They will keep it in their wallet or planner and will always have your information at their fingertips. You could also print a map of your location on the back or directions on how to reach your store or office.
Whatever you choose to do, remember that little business cards can have a big impact on your marketing if you employ some creativity.
Check out those samples for more ideas for your business cards.
* sponsored review
*If you like this post then please consider subscribing to my full RSS feed to get updated by the new Money Making Ideas. You can also subscribe by Email and have new posts sent directly to your inbox. Remember It's Free!!*
*This Blog Is Hosted At BlueHost - The #1 WordPress Support Hosting Service
Leave a Comment