Social media can be a fantastic tool for people as well as businesses. It is an easy way to create and maintain relationships, and companies can use these sites to remind potential customers about their product or service. However, there are many wrong ways to use social media, and it is not entirely necessary or beneficial for all businesses to use social media to market their brand.
Techniques you shouldn’t use
The first thing you should realize is that not every social media site will be right for your company. There are simply too many for you to keep track of to make it worth the effort. Instead of spreading yourself thin and putting a little bit of work into many different sites, you should try to focus your efforts on a few sites that will attract more of your target audience.
My second tip is that you shouldn’t try to oversell on your social media profiles. While these sites are a great way to advertise and market your brand, consumers will also be very annoyed if they receive information about you and your product constantly. You should try your best not to push anything onto your social media followers, and try, instead, to increase your product awareness and interact with your customers.
In order to build a personal relationship with your customers and interact with them properly, you shouldn’t be focusing on customizing your profile. Potential customers and current customers aren’t going to care what your page looks like as long as you are interacting properly. You should be personal, and show your customers that you really care about what they think. If someone makes a complaint, do something about it. Then show your followers what you have done to improve your downfalls.
Finally, if you want to make sure your customers don’t get annoyed with your posts, you need to make sure you don’t update too frequently. This goes against many other article out there that say you should be updating all the time, but you need to think about your followers. If you were following a particular company, and they constantly showed up on your wall talking about sales, products, and other things about their business, you would probably be annoyed too. When you update too much, your followers will start to unsubscribe to your page, and you don’t want that to happen. Find a happy medium where you can still remind your followers about your business, while making sure not to blow up their notifications.
Businesses that shouldn’t use social media
While there are many businesses that can benefit from using social media, there are also many that shouldn’t be using these sites at all. It all depends on their products and how they want to position themselves as a company. According to an article published in B to B magazine, there are five types of businesses that should avoid social media.
- Businesses with high priced items – If you are in a business that sells to a few customers who buy millions of dollars’ worth of your products every year, you shouldn’t waste your time using social media because your efforts will probably not pay off. Instead, you should use face to face or other, more personal forms of interaction with your few customers.
- Businesses with employee/employer conflict – In some types of business, employees and their managers are constantly debating against each other. You don’t want your employees and your customers interacting in this type of situation, so social media isn’t the best way to spread the word about your company.
- Businesses with management skepticism – If the employees are hesitant to try this new way of marketing, and their managers don’t think it will work, the whole thing will fail. Managers need to reward their employees to participate in social media efforts.
- Businesses without a plan – You should never take on a social media strategy just because everyone else is doing so. If you don’t set goals and know what you want to accomplish, then there will be no way of knowing how well your strategy is working.
- Businesses with privacy and regulatory concerns – If your business has to be careful about what is said in public, you probably shouldn’t be posting about your business online. You don’t want to get in trouble or go to jail for something that was said on your site.
About the Author:
Amanda Clark is an author who writes guest posts on the topics of business, marketing, credit cards, and personal finance. Additionally, she works for a website that focuses on educating readers about negotiating with lenders.
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