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How You Should Not Be Using Social Media

 

Social media can be a fantastic tool for people as well as businesses. It is an easy way to create and maintain relationships, and companies can use these sites to remind potential customers about their product or service. However, there are many wrong ways to use social media, and it is not entirely necessary or beneficial for all businesses to use social media to market their brand.

Techniques you shouldn’t use

The first thing you should realize is that not every social media site will be right for your company. There are simply too many for you to keep track of to make it worth the effort. Instead of spreading yourself thin and putting a little bit of work into many different sites, you should try to focus your efforts on a few sites that will attract more of your target audience.

My second tip is that you shouldn’t try to oversell on your social media profiles. While these sites are a great way to advertise and market your brand, consumers will also be very annoyed if they receive information about you and your product constantly. You should try your best not to push anything onto your social media followers, and try, instead, to increase your product awareness and interact with your customers.

In order to build a personal relationship with your customers and interact with them properly, you shouldn’t be focusing on customizing your profile. Potential customers and current customers aren’t going to care what your page looks like as long as you are interacting properly. You should be personal, and show your customers that you really care about what they think. If someone makes a complaint, do something about it. Then show your followers what you have done to improve your downfalls.

Finally, if you want to make sure your customers don’t get annoyed with your posts, you need to make sure you don’t update too frequently. This goes against many other article out there that say you should be updating all the time, but you need to think about your followers. If you were following a particular company, and they constantly showed up on your wall talking about sales, products, and other things about their business, you would probably be annoyed too. When you update too much, your followers will start to unsubscribe to your page, and you don’t want that to happen. Find a happy medium where you can still remind your followers about your business, while making sure not to blow up their notifications.

Businesses that shouldn’t use social media

While there are many businesses that can benefit from using social media, there are also many that shouldn’t be using these sites at all. It all depends on their products and how they want to position themselves as a company. According to an article published in B to B magazine, there are five types of businesses that should avoid social media.

  1. Businesses with high priced items – If you are in a business that sells to a few customers who buy millions of dollars’ worth of your products every year, you shouldn’t waste your time using social media because your efforts will probably not pay off. Instead, you should use face to face or other, more personal forms of interaction with your few customers.
  2. Businesses with employee/employer conflict – In some types of business, employees and their managers are constantly debating against each other. You don’t want your employees and your customers interacting in this type of situation, so social media isn’t the best way to spread the word about your company.
  3. Businesses with management skepticism – If the employees are hesitant to try this new way of marketing, and their managers don’t think it will work, the whole thing will fail. Managers need to reward their employees to participate in social media efforts.
  4.  Businesses without a plan – You should never take on a social media strategy just because everyone else is doing so. If you don’t set goals and know what you want to accomplish, then there will be no way of knowing how well your strategy is working.
  5. Businesses with privacy and regulatory concerns – If your business has to be careful about what is said in public, you probably shouldn’t be posting about your business online. You don’t want to get in trouble or go to jail for something that was said on your site.

About the Author:
Amanda Clark is an author who writes guest posts on the topics of business, marketing, credit cards, and personal finance. Additionally, she works for a website that focuses on educating readers about negotiating with lenders.

 

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Filed Under: Online Marketing TipsSocial Media

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Comments (31)

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  1. tires says:

    Good post. A lot of companies have got off on the wrong foot with social media by not understanding how to use it effectively. A lot have hired professionals to handle it for them and that seems to have worked out quite well too.

    -Jean

  2. Owen says:

    Brilliant blog post, I am checking back again usually to find updates.

  3. Way too true. Social media is just another tool in the box, and a good one to have, but it’s value still comes down to knowing what your customers want, knowing WHO they are and valuing their input.

  4. forex says:

    i DONT BELIEVE SOCIAL MEDIA ARE GOOD

  5. One can only marvel at the rationale of an executive team in the 21st century, which believes that avoidance behavior of PR problems in the Social Media environment is the best policy. I would suggest that there are four reasons for this philosophy, which are as follows:…

  6. I promote a web shop that sells dvd by using Facebook. I would like to hear what awesome things people do with Social Media and how I can get people interested in our dvd’s by using Social Media. I have some ideas but like to hear what you think.

  7. hen party says:

    If you are talking about how to track the number of visitors coming to your site or the traffic statistics of your site. I suggest you to implement Google Analytic Code in your website. This will help you track the traffic report and set the goals top achieve traffic.

  8. A lot have hired professionals to handle it for them and that seems to have worked out quite well too. thanks

  9. Social media it is value still comes down to knowing what your customers want, knowing WHO they are and valuing their input. about some social media please…….

  10. With social media being a prominent mode to gain popularity, companies streamline their efforts to build an entire presence through twitter, facebook & other popular social media outlets.

    • tires says:

      Yes that is indeed what is happening more and more as companies begin to get a grasp of optimizing social media for maximizing the productivity of their businesses.

      -Jean

  11. p90x says:

    I think sticking to the top social media sites is a good idea. This is especially true for people new to social media.

    - Robert

  12. Thank you for writing this. I have been round and round with some of my friends who don’t understand why some companies won’t go social and how they could help them so much by coordinating it all. Some Companies are so large that there is no need for social marketing and it actually comes across weird.

  13. Can Anyone suggest me some nice domain name for it, Pleas help me i this I want people to think and give answer.

  14. I strongly believe that knowing where you are currently with your social media efforts (benchmark) is essential. Otherwise, there’s nothing to gauge your successes/failures as you begin to design your social media marketing campaign.

  15. Tadalafil says:

    We should not be using social media just to promote our site. We should also give useful information.

  16. tires says:

    The userbase for social media is increasing more and more. It is no longer a domain for the techies and geeks only but average people, everyone from young to old, are into it, so that’s a big audience to tap into.

    -Jean

  17. Its feeling very great after see such a reliable post here..

  18. You done nice work on your blog keep it up give more information about social media….

  19. usb charger says:

    I promote a web shop that sells dvd by using Facebook. I would like to hear what awesome things people do with Social Media and how I can get people interested in our dvd’s by using Social Media.

  20. I promote a web shop that sells dvd by using Facebook. ;)

  21. I put a focus on media, and my mission is to understand human interests, communication, and interactions in order to accurately and captivatingly relay information in a way to lead the public to truth. I want to use social media especially, but how how I get to the point where people will want to listen to what I have to say?

  22. Hmm I think that these are very informative and useful techniques posted here…..

  23. trade says:

    Great tips. Thank you for information

  24. forex says:

    Thats right. To many is not good.

  25. I would like to hear what awesome things people do with Social Media and how I can get people interested in our dvd’s by using Social Media.SEO Services Florida

  26. before this post i did heard about social media but i don’t know what is social media but now i have many knowledge about this topic.in present time knowledge of social media is must because this time is very advance in computer field.

  27. Thanks for the tips being new to using social media for my business I can use all the help i can get.

  28. I’m a firm believer that your personal profile stays personal except for the odd tip that your friends expect you to share anyway e.g. the real bargain of the century….

  29. With social media being a prominent mode to gain popularity, companies streamline their efforts to build an entire presence through twitter, facebook & other popular social media outlets.

  30. There are many reasons why you have not to use the social media. But in fact it makes you more aware from the marketing strategies than any other business.

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